Pomwe kufunikira kwa mayankho owoneka bwino, anzeru, komanso okhazikika a zosangalatsa zapanyumba akuchulukirachulukira, atsogoleri amakampani akumasuliranso mabuku awo osewerera.
Msika wapadziko lonse lapansi wa TV, womwe ukuyembekezeka kupitilira $ 6.8 biliyoni pofika 2025 (Grand View Research), ukusintha motsogozedwa ndi luso laukadaulo ndikusintha zomwe amakonda ogula. Otsogola ngati Samsung, LG, Sanus, Peerless-AV, ndi Vogel's akugwiritsa ntchito njira zankhanza kuti athe kutenga nawo gawo pamsika wampikisanowu. Umu ndi momwe akudzikonzera mtsogolo:
1. Kuphatikiza ndi Smart Home Ecosystems
Ndi 68% ya ogula omwe amaika patsogolo kuyenderana kwanzeru kunyumba (Statista), mitundu ikuphatikiza luso la IoT muzoyika za TV. Mzere wa Samsung wa 2025 umakwera ndi masensa omangidwa omwe amangosintha ma angle a skrini kutengera kuyatsa kozungulira kapena malo owonera, kulumikizana ndi chilengedwe chake cha SmartThings. Mofananamo, LG ikukonzekera kukhazikitsa zokwera ndi mawu olamulidwa ndi mawu, ogwirizana ndi Google Assistant ndi Amazon Alexa.
2. Kukhazikika ngati Core Selling Point
Pamene ogula ozindikira zachilengedwe amayendetsa kufunikira, mitundu ikuyika patsogolo mfundo zachuma zozungulira. Sanus adalonjeza kuti adzagwiritsa ntchito 100% aluminiyamu yobwezeretsedwanso pofika chaka cha 2025, pomwe kampani yaku Germany ya Vogel idayambitsa mzere wa "EcoMount" wopanda mpweya. Peerless-AV posachedwapa adagwirizana ndi makampani opanga zinthu kuti akwaniritse bwino zolongedza, kuchepetsa mpweya wotuluka ndi 30%.
3. Hyper-Customization kwa Niche Markets
Pofuna kuthana ndi zosowa za ogula mogawanika, makampani akupereka ma modular mapangidwe:
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Gawo lazamalonda: Peerless-AV's "Adaptis Pro" mndandanda wamakasitomala omwe ali ndi ma mounts omwe amathandizira mawonetsero apawiri a mainchesi 85 ndi kasamalidwe ka zingwe zophatikizika za malo osakanizidwa.
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Nyumba Yapamwamba: Zosonkhanitsira za "Artis" za Vogel zimaphatikiza zomaliza zaukadaulo ndikusintha kutalika kwamagalimoto, kulunjika misika yopangira mkati mwapamwamba kwambiri.
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Masewera: Mitundu ngati Mount-It! akukhazikitsa zokwera zotsika kwambiri, zotulutsa mwachangu zokometsedwa kwa oyang'anira masewera amitundu yonse.
4. Kukula kwa Asia-Pacific
Ndi Asia-Pacific akuyembekezeka kuwerengera 42% yazogulitsa padziko lonse lapansi pa TV pofika chaka cha 2025 (Mordor Intelligence), mitundu yaku Western ndi njira zopezera. Samsung idatsegula malo odzipatulira a R&D ku Vietnam kuti apange zokwera zotsika mtengo komanso zopulumutsa malo ogwirizana ndi nyumba zamatawuni. Pakadali pano, Sanus adapeza gawo la 15% mu HiCare Services yaku India kuti alimbikitse ma network.
5. Kulembetsa-Zotengera Ntchito
Kusokoneza mitundu yogulitsa yachikhalidwe, LG tsopano ikupereka pulogalamu ya "Mount-as-a-Service" ku Europe, kuyika ma bundling, kukonza, ndi kukweza kwa chindapusa pamwezi. Otsatira oyambirira akuwonetsa kuwonjezeka kwa 25% kwa kusunga makasitomala poyerekeza ndi kugula kamodzi.
6. Zowona Zowonjezereka (AR) Zida Zogula
Kuti muchepetse kubweza komanso kukulitsa chidaliro cha ogula, mitundu ikuyika ndalama mu mapulogalamu a AR. Mgwirizano wa Walmart ndi Sanus umalola ogwiritsa ntchito kuwona kukwera m'malo awo okhala kudzera pa foni yam'manja, kuyendetsa chiwongola dzanja cha 40% m'misika yoyendetsa ndege.
Mavuto Amtsogolo
Ngakhale luso lazopangapanga likuchulukirachulukira, zolepheretsa zapaintaneti komanso kukwera mtengo kwazinthu zopangira kumakhalabe zopinga. Mitundu ngati Milestone AV yachulukitsa ma buffers ndi 20%, pomwe ena akuphatikiza othandizira kuti achepetse ziwopsezo zadziko.
Kuzindikira Katswiri
"Kuyika pa TV sikulinso chowonjezera chogwira ntchito - kukukhala gawo lalikulu la zochitika zapakhomo," akutero Maria Chen, Senior Analyst pa Futuresource Consulting. "Magulu omwe amayang'anira bwino kukongola, luntha, ndi kukhazikika adzalamulira zaka khumi zikubwerazi."
Pamene 2025 ikuyandikira, nkhondo yofuna kukhala wamkulu m'chipinda chochezera ikukulirakulira - ndipo phiri lochepetsetsa la TV tsopano lili malire apamwamba.
Nthawi yotumiza: Apr-02-2025
