Pamene chifuno cha machitidwe apamwamba a zosangalatsa zapakhomo chikukula padziko lonse lapansi, opanga ma TV okwera ma TV akuthamangira kuti apindule ndi misika yatsopano - koma njira yopita ku ulamuliro wapadziko lonse yadzaza ndi zovuta.
Msika wapadziko lonse lapansi wapa TV, wamtengo wapatali $5.2 biliyoni mu 2023, ukuyembekezeka kukula pa CAGR ya 7.1% mpaka 2030 (Allied Market Research). Motsogozedwa ndi kukwera kwa ndalama zotayidwa, kukwera kwa mizinda, komanso kuchuluka kwa ma TV ang'onoang'ono, opanga akutukuka kupitilira madera achikhalidwe ku North America ndi Europe kuti alowe m'magawo omwe akukula kwambiri monga Asia-Pacific, Latin America, ndi Africa. Komabe, kudalirana kwapadziko lonse kwaukali kumeneku kumabweretsa mwayi wopindulitsa komanso zovuta zazikulu.
Mwayi Kuyendetsa Kukula
1. Kufunika Kwambiri M'misika Yotukuka
Asia-Pacific, motsogozedwa ndi India, China, ndi Southeast Asia, amawerengera 38% yazogulitsa zapadziko lonse lapansi zapa TV (Counterpoint Research), ndikupanga msika wakutsogolo wokwera. Kukhala m'matauni komanso kuchepa kwa malo okhala m'mizinda ngati Mumbai, Jakarta, ndi Manila kukuwonjezera kufunikira kwa malo osungiramo malo, okhala ndi ntchito zambiri. Brands ngati IndiaGodrej Interriondi ChinaNB North Bayouakulamulira m'misika yam'deralo ndi njira zotsika mtengo, zopepuka zogwirizana ndi zipinda zocheperako.
Ku Africa, kukwera kwa TV (mpaka 21% kuyambira 2020, GSMA) ikutsegula zitseko. Ku South AfricaMalingaliro a kampani Ellies Electronicsposachedwapa anakhazikitsa njira yotsika mtengo yokwera khoma yolunjika mabanja apakati, pomwe aku KenyaSafaricomsungani ma mounts a TV okhala ndi zolembetsa zapa TV zanzeru zomwe mumalipira.
2. Kupita patsogolo kwaukadaulo
Ma mounts anzeru okhala ndi kuphatikiza kwa IoT, zosintha zamagalimoto, ndi makina owongolera ma chingwe akuyamba kuyenda bwino.Peerless-AVKukula ku Europe kumaphatikizanso mapiri okhala ndi ma USB-C omangidwira kuti alumikizane mopanda msoko, kuthana ndi ntchito yosakanizidwa. Pakadali pano,Milestone AVChokwera cha "AutoTilt" choyendetsedwa ndi AI, chomwe chimasintha ma angle a zenera potengera kupezeka kwa owonera, chikuwoneka bwino kwambiri m'misika yaukadaulo monga South Korea ndi Japan.
3. Mgwirizano Wanzeru
Mgwirizano ndi ogulitsa am'deralo komanso zimphona zamalonda zapa e-commerce zikufulumizitsa kulowa msika.Sanuswogwirizana ndiAlibabakuti athetse malonda odutsa malire ku Southeast Asia, kuchepetsa nthawi yobweretsera ndi 50%. Mofananamo,Vogel ndiadagwirizana ndiIKEAku Europe kuti apereke zokwera zokomera DIY, zogwirizana ndi makasitomala omwe amayang'ana kwambiri ogulitsa.
Mavuto Ofunika Pakukula Padziko Lonse
1. Kusasinthika kwa Chain Chain
Kusamvana kwapadziko, kusowa kwa zinthu zopangira (mwachitsanzo, mitengo ya aluminiyamu idakwera 34% mu 2023), ndipo kuchedwa kwa kutumiza kumawopseza malire.Mount-It!adakumana ndi kukwera mtengo kwa 20% mu 2023, kukakamiza kusintha kwamitengo ku Latin America. Kuchepetsa zoopsa, makampani amakondaLGakugulitsa ogulitsa osiyanasiyana ndikuyika ndalama m'malo opangira zinthu m'chigawo, monga chomera chatsopano ku Mexico chomwe chimagwira ntchito ku North ndi South America.
2. Zolepheretsa Kuwongolera
Miyezo yosiyanasiyana yachitetezo ndi mitengo yamtengo wapatali yochokera kunja kumapangitsa kuti kukulako kukhale kovuta. Mwachitsanzo, ndondomeko ya certification ya INMETRO yaku Brazil imawonjezera masabata 8 mpaka 12 kuti zinthu zikhazikitsidwe, pomwe malamulo osinthidwa a EU a EcoDesign amafuna kuti akwezedwe kuti akwaniritse njira zokhazikika zobwezeretsanso.Samsungtsopano akugwiritsa ntchito magulu odzipereka kudera lililonse kuti ayendetse zovutazi.
3. Mpikisano Wam'deralo
Mitundu yakunyumba nthawi zambiri imalepheretsa osewera padziko lonse lapansi pamitengo komanso kufunika kwa chikhalidwe. Ku India,Trukeamapereka mapiri okhala ndi mashelufu amwambo achihindu omangidwira, othandizira mabanja azikhalidwe. Poyankha,Peerless-AVadakhazikitsa mzere wa "Glocal" mu 2024, ndikuphatikiza zinthu zofunika kwambiri ndi mapangidwe apaderadera, monga zokutira zosagwira dzimbiri pamisika yam'mphepete mwa nyanja.
4. Kuyika Mipata ya Infrastructure
M'madera monga Sub-Saharan Africa ndi kumidzi yakumwera chakum'mawa kwa Asia, kusowa kwa akatswiri okhazikitsa kumakhalabe chotchinga.Vogel ndiadathana ndi izi pophunzitsa makontrakitala am'deralo kudzera m'ma module a zenizeni zenizeni, pomweAmazonNtchito ya "Mount-in-a-Box" ku Brazil imaphatikizapo maphunziro oyika ma QR-code-linked install.
Nkhani Yophunzira: Momwe Sanus Anagonjetsera Latin America
Kulowa kwa Sanus mu 2023 ku Brazil ndi Colombia kukuwonetsa njira zosinthira:
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Mitengo Yamalo: Anapereka mapulani ocheperako kudzera mumgwirizano ndiMercadoLibrendiColombia.
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Community Engagement: Maphunziro a DIY omwe adathandizidwa ku São Paulo, akugogomezera kulimbikitsidwa kwa amayi pakuwongolera nyumba.
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Sustainability Edge: Anagwiritsa ntchito zida zobwezerezedwanso kuchokera kwa ogulitsa amderali kuti achepetse ndalama ndikukopa ogula omwe amadziwa zachilengedwe.
Zotsatira: 15% amapindula pamsika mkati mwa miyezi 18.
Katswiri wa Outlook
“Kukula kwapadziko lonse sikungokhudza kugulitsa zinthu, koma kumangothetsa mavuto a m’deralo,” akutero Carlos Mendez, Mtsogoleri wa Supply Chain ku Frost & Sullivan. "Makampani omwe amaika ndalama mu R&D yamtundu wa hyper-localized komanso kutsatsa kwachikhalidwe kumayenda bwino."
Komabe, Dr. Anika Patel wa pa Global Business Lab ya MIT anachenjeza kuti: “Kuchulukirachulukira kuli ngozi yaikulu.
Njira Patsogolo
Kuti achite bwino, opanga ayenera:
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Gwiritsani ntchito Data Analytics: Gwiritsani ntchito AI kulosera za kuchuluka kwa madera (monga malonda a tchuthi mu nyengo ya Diwali yaku India).
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Adopt Agile Manufacturing: Malo osindikizira a 3D ku Vietnam ndi Turkey amathandizira kujambula mwachangu pamisika yosiyanasiyana.
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Yang'anani pa Zitsanzo Zozungulira: Yambitsani mapulogalamu ogulitsa kuti mupange kukhulupirika ndikuchepetsa zinyalala.
Mpikisano wapadziko lonse wapa TV wapadziko lonse lapansi sulinso wothamanga, ndi mpikisano wothamanga, wosinthika, komanso wolimba mtima. Pamene zipinda zogona zikusintha, momwemonso njira za omwe akufuna kuteteza malo awo pamakoma adziko lapansi.
Nthawi yotumiza: Apr-02-2025
